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Arbitrons: KD-DVE race tightens

Friday, April 26, 2002

News/talk KDKA-AM and rock station WDVE-FM traditionally rank No. 1 and 2, respectively, among total listeners. But the gap between them narrowed significantly in the Winter 2002 Arbitron ratings. Usually, the margin is fairly wide: Last winter, it was nearly five ratings points. This time, a single rating point separates the two.

Most other stations held steady, with WSHH-FM moving up to No. 4, compared to No. 7 last year.

The same pattern holds true for morning drive listening. Again KDKA and WDVE were No. 1 and 2, and again the gap narrowed.

In the key 25- to 54-year-old age group, the top 10 stations were: WDVE, WDSY-FM, WBZZ-FM, with KDKA and WXDX-FM tied for No. 4, followed by WSHH, WWSW-FM, WJJJ-FM, WZPT-FM and WRRK-FM. This age group's top five morning shows: Jim Krenn/Randy Baumann on WDVE; the JohnDaveBubbaShelley team on WBZZ and syndicated Howard Stern on WXDX tied for No. 2; KDKA's Larry Richert and WDSY's Welch and Woody.

Radio ratings

Among listeners 12 and over, Monday through Sunday, 6 a.m. to midnight:

Winter 2002

Winter 2001

1.

KDKA

10.5

KDKA

12.6

2.

WDVE

9.5

WDVE

7.8

3.

WDSY

6.9

WDSY

7.1

4.

WSHH

6.0

WBZZ

6.2

5.

WJAS

5.5

WJAS

5.9

6.

WBZZ

5.4

WWSW

5.5

7.

WXDX

5.0

WSHH

5.1

8.

WWSW

4.5

WKST

4.7

9.

WKST

3.5

WXDX

4.4

10.

WRRK

3.4

WRRK

3.4

     

Morning drive, from 6 to 10 a.m

Winter 2002

Winter 2001

1.

KDKA

14.7

KDKA

17.8

2.

WDVE

10.6

WDVE

8.9

3.

WBZZ

6.7

WBZZ

7.2

4.

WXDX

6.6

WDSY

6.2

5.

WDSY

6.3

WXDX

5.9

6.

WSHH

5.5

WJAS

5.1

7.

WRRK

4.3

WRRK

4.9

8.

WJAS

4.2

WWSW

4.6

9.

WWSW

4.1

WSHH

4.2

10.

WKST

2.8

WKST

3.5

Each number represents a share of the market. (t) denotes tie

Source: Arbitron

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