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West Neighborhoods
University Boulevard unveiled with ceremony at Robert Morris

Wednesday, April 16, 2003

By Joyce Brandebura

Say goodbye to Beers School and Narrows Run roads. Moon's main thoroughfare officially became University Boulevard after a brief ceremony Monday morning.

Township officials and other local representatives unveiled a new reflective green-and-white University Boulevard sign at the entrance to Robert Morris University.

Robert Morris Senior Vice President Richard H. Ritchie said that he was particularly pleased with the name, saying that University Boulevard had a nice ring to it.

Moon supervisors' Chairman Mark Mustio said the renaming ceremony was not only an opportunity to recognize Robert Morris as a key employer and integral part of the township, but also as a catalyst for growth.

The name change is part of an overall strategic plan for the corridor between Robert Morris and the Airside Office Park on Business Route 60. Township officials received a $30,000 Land Use Planning Technical Assistance Program Grant from the state Department of Community and Economic Development, a grant that was matched with township funds.

As part of the plan, Mackin Engineering began an urban design and traffic management study in February that is expected to conclude in August with a presentation to township supervisors.

In addition, township officials plan to revitalize University Boulevard and are asking for input from the community to generate a "theme" for the commercial corridor.

The township will be implementing an "imaging exercise" that will allow individuals visiting Moon's Web site the ability to rate features such as landscaping, signage, gateways, streetscapes, pedestrian access and lighting.

A variety of photos highlighting various aesthetic elements will be posted on the Web site www.moontwp.com for public review and input. Photos will be posted to the site Monday and will remain there for one month. Information gathered from this process will be used to draft design guidelines.


Joyce Brandebura is a free-lance writer.

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