Post-gazette Media Kit

FOR IMMEDIATE RELEASE

POST-GAZETTE.COM CONTRACTS WITH THE MEDIA AUDIT

Emerges as the clear online leader in reaching the Pittsburgh market

PITTSBURGH – June 8, 2004 – Western Pennsylvania’s most visited web site, post-gazette.com has contracted with the Media Audit, a multimedia and qualitative audience research company, to provide detailed market research data.

The new research information will allow post-gazette.com’s staff to effectively identify the site’s target audiences and match them with potential advertisers. Media competitor statistics can also be generated to further emphasize the best medium for any given advertiser. In addition, demographic and psycho-graphic information will assist management in making strategy and content decisions.

The Media Audit’s research proves post-gazette.com’s dominance within the local market – more local adults visit post-gazette.com than any other single Pittsburgh web site. Site visitors are young and affluent with 37.86 years as the median age and $64,874 as the average income.

For more information, contact Debra Alward, Director of Interactive Media, at 412.263.1908 or click here click here.

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