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Web site captures lost love

Wednesday, February 14, 2001

By Bob Batz Jr., Post-Gazette Staff Writer

The Internet makes a lot of big claims, especially around Valentine's Day, but it's hard to beat a new site's promise that it can mend your broken heart.

LostLoveRegistry.com asks the question, "Whether you met last night or years ago, why not spend the rest of your life with the love of your life?"

The answer could be, "Because I'm married to someone else."

Still -- call you romantic, or maybe just unfaithful -- let's say you can't stop thinking about that ex-girlfriend, or ex-boyfriend, and/or that sweet thing you bumped into last night at the salad bar at Hoss's.

LostLoveRegistry.com offers to help you find that lost love, or help the lost love find you.

All you have to do is go to the site and register information about yourself and your lost love. Actually, you're allowed up to three lost loves, and you can leave a "special message" for each of them.

That's all free, but the more proactive will want to plunk down $19.95 for one month, or $29.95 for three months, to get unlimited searching of the site's data base.

Talk about promises: The site says this "eliminates the possibility of rejection," since everybody who registers already has given his consent to be found.

That's "all the difference in the world" from just looking up the person on your own or through other people-finding services, according to the site's FAQ, or frequently asked questions, section. "Our research shows that the fear of possible rejection keeps most people, even those who know where their lost love is, from actually picking up the phone, sending e-mail or mailing a letter to actually reunite with their lost love."

Whose idea was this? Marlee Fisher, of Newport Beach, Calif., describes herself as the "Chief Cook and Bottle Washer" of this Cupid-like dot.com. Her inspiration: Getting divorced.

Reached by phone, she sounds as though she has a great sense of humor about this enterprise she just got up and running last month. It's going better than she could have dreamed and already has made a couple of matches, she says.

As for the guy who wrote "Not a day passes I don't think of you" to three different lost loves, she says, "You have to figure there's going to be a cat in there."



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