Pittsburgh, PA – July 17, 2006 – The Media Audit, an independent, qualitative audience research company, released its Spring 2006 data, and post-gazette.com has once again emerged as the clear online leader in reaching the Pittsburgh market.
Over a thirty-day period, the data shows that post-gazette.com reaches 5.8% more local adults than the second place single web site. In a seven-day period, post-gazette.com reaches 4.8% more local adults than the second place single web site.
“We feel that it is demonstrative of the valuable news and information that post-gazette.com offers that the site is able to continue leading local audience penetration in both the monthly and weekly categories,” said Debra Alward, general manager of post-gazette.com.
The overall market share for post-gazette.com increased 2.4% from the previous survey (September-October 2005) and is now at 23.0%. The Media Audit’s data covers adults 18+ in Allegheny, Beaver, Butler, Fayette, Washington and Westmoreland counties.
As an established, branded extension of the Pittsburgh Post-Gazette, post-gazette.com has been an online resource for the region since 1997. The Post-Gazette has served the Pittsburgh community, its readers and advertisers as the region’s indispensable source of news, advertising and information for more than two centuries.